An earnings report can tell you a lot about a company — if you know where to look. Here’s a simple guide to the numbers that matter.

Revenue

The top line. Compare it to the same period last year and to analyst expectations.

Earnings per share (EPS)

How much profit the company made per share. A rising EPS over time is a healthy sign.

Guidance

What management expects next quarter. This often moves the stock more than the actual numbers.

Free cash flow

The cash the business actually generates — a key measure of financial health beyond reported profit.

Debt levels

Check whether the company is taking on more debt and whether it can comfortably service it.

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